We have developed our own in-house web application which takes all the pain out of effectively marketing your digital video content, and provides you with an incredibly powerful, search engine friendly solution.
COMM (Coriolis Online Media Manager) takes your video content and hand-feeds it directly into the major search engines (Google, Bing, Yahoo! etc). This helps increase the amount of traffic heading for your website, as it allows your brand to perform in searchable areas of the internet reserved exclusively for video content, as well as encouraging more people to watch your content.
To explain further: Google is including some video results mixed in with its normal web search results - they call this blend of search services "Universal Search", and it's aimed at providing Google users with the most appropriate results for their search query. We think this is fantastic: It provides us with the opportunity to place our client's video content on the front page of Google search results. The optimisation process required to achieve this is made very simple by COMM - we would have a tough time without it!
COMM also provides you with an RSS feed for your content. We've found this to be very effective as an internal communications/training tool, as well as for public-facing video syndication. This RSS feed has been optimised to perform extremely well when submitted to the iTunes podcast directory, providing you with another layer of content exposure.
Everybody's website needs are different: This is why we've designed COMM to adapt to your existing solution, and complement your web technology without requiring you to make any significant changes. We're also on hand to advise on alternative sources of file hosting for those larger high-definition video presentations.
Having beautiful video content on your website is only worthwhile if lots of people can watch watch it. COMM maximizes each video's viewer potential, and provides significant vSEO benefits with the minimal of disruption to your business.
